You know the old joke about the guy walking around with a banana in his ear. A friend sees him and says, "Hey Joe, what's with the banana in your ear?"
To which he replies, "What did you say? I can't hear you. There's a banana in my ear."
Well, my cat might say something similar. While some cat's love to have their ears scratched, mines does too, but he likes it even more when you scratch from the inside out.